The Manager will lead execution of retention efforts for the Coach Retail business, inclusive of all broadcast, trigger and lifecycle based email programs, additionally they will be responsible for owning the strategy and execution for the direct mail and SMS channel. Manage the planning, development and execution of direct marketing (email & direct mail) programs, including broadly circulated brand messages, targeted campaigns based on customer segmentation, and triggered campaigns based on cross-channel customer behavior. Proactively bring ideas to improve the overall program and be a champion of change with cross functional stakeholders. Apply learnings to future campaigns to improve results. Identify and implement new tests and tactics, continually seeking to innovate to drive improved results.
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