MANAGER, RETAIL MARKETING

Overview The manager will lead the planning, budgeting, and execution of both short- and long-term projects, including in-store giveaways, mall and community events, collaboration launches, etc., all with a goal to increase brand awareness, strengthen customer acquisitions, increase foot traffic, and drive sales. Responsibilities Responsible for updating and maintaining the fiscal year calendar and making recommendations for new activities as key opportunities arise throughout the year Coordinate the operation of local level marketing activities with partnership with malls properties, which may include sidewalk sales, community retail-based events, coupons/passports, giveaways, etc. Evaluate and execute individual store level marketing requests received from Regional and District Managers, assessing both the return on investments and profitability of projects before confirming participation Conduct market research to identify upcoming fashion events, festivals, local community retail-based functions, in-mall sales drivers, and competitor activity for potential marketing opportunities and to capitalize on residual foot traffic brought on by the events or experiential experiences Collaborate with Planning, Operations, Visuals, and Buying teams to strategize key product focuses, event timing, metric goals, and operational planning Must have an understanding of 360/ omnichannel marketing and be able to think outside the box.