Overview Forever 21 is a fashion industry leader making the latest trends accessible to all while inspiring unique style and confidence. With a renewed focus on the customer experience, the brand offers high style designs and fashion basics with compelling values and a dynamic store environment. The Manager of Public Relations & Social Media will be responsible for planning and implementing public relations and social media programs designed to create, maintain, and grow the brand image of Forever 21. Develop social media strategies, detailed plans, and content that are aligned with brand and business goals Create annual PR and Social Media plan and budget Oversee and manage PR and Social Media teams, ensuring successful execution of plans and strategies Manage press site Manage PR support of retail marketing initiatives with global PR agencies Analyze and translate quantitative and qualitative data from and into actionable social media engagement plans for continuous improvement Oversee and approve creation of all press materials such as media questions, press releases, kits, statements, etc.
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