Manager, Paid Social, Creative Direction / Art Direction

About the RoleAs the Manager, Paid Social at Old Navy, you will lead the creative direction for mid- and lower-funnel paid social campaigns—balancing brand storytelling with conversion-driven creative. You will partner closely with Brand + Value Marketing, Growth, Media Shared Services (MSS), and the broader Old Navy Creative team to develop high-performing, platform-native work that drives engagement and demand. You will define creative direction, guide testing strategies, and ensure all output is optimized for performance across platforms like Meta, TikTok, Pinterest, and YouTube—while staying grounded in Old Navy’s brand voice and seasonal storytelling. What You'll DoLead creative direction for paid social campaigns across Meta, TikTok, YouTube, and emerging platforms, with a focus on mid- and lower-funnel objectives (conversion, traffic, retargeting)Partner with Growth and Media teams to develop creative testing roadmaps (hooks, messaging, formats, offers, audiences)Translate performance data and insights into iterative creative strategies, continuously improving output based on resultsDevelop modular creative systems and frameworks that enable rapid production of asset variations at scaleGuide and direct the Paid Social Designer to execute high-quality, high-volume creative aligned to platform best practicesBalance brand consistency with performance needs, knowing when to push into more native, UGC-style, or offer-driven creativePartner with Old Navy’s broader Creative team to align on seasonal campaigns, ensuring paid social extensions feel cohesive but optimized for performancePresent creative direction and performance-informed recommendations clearly to cross-functional partnersWho You Are6+ years of experience in art direction or design, with a strong focus on performance marketing / paid socialDeep understanding of platform-specific creative best practices (Meta, TikTok, Pinterest, YouTube, etc. )Proven ability to develop high-performing paid social creative, including iterative testing and optimizationExperience partnering with Growth/Media teams and using performance data to inform creative decisionsStrong leadership skills with the ability to guide designers and collaborate across cross-functional teamsA balance of conceptual thinking and hands-on executionAbility to operate in a fast-paced, high-volume environment with tight timelines and evolving priorities.