We are looking for a talented and experienced Affiliate & SEO manager to help build a strong Affiliate Outlet Program and lead the Coach Outlet brand into organic success. Affiliate Marketing: Support the Global Digital Marketing team by owning the North America Coach Outlet Affiliate program from the execution to the performance analysis as well as providing insights and strategic recommendations for the program. Create a recruitment and retention plan in order to ensure the growth of key publishers within the Coach Outlet Affiliate program. Leverage internal and external analytics tools to measure and report on site performance, troubleshoot and identify technical or quality-related issues that might be affecting the overall organic traffic and rankings Partner with the Paid Search team to ensure alignment between paid and organic campaigns Work cross-functionally with teams including but not limited to E-commerce, Digital Product, IT and data teams to develop SEO strategies and tactics that support pre-defined KPIs Stay up-to-date on digital search marketing trends and present updates to key marketing partners
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