MANAGER, MEDIA ANALYTICS

The Manager of Media Optimization & Attribution leads a team in delivering insights based on media mix modeling, multi-touch attribution and tests, as well as media spend optimizations to drive business-critical decisions for Senior Leadership. In addition, Manage MMM & MTA vendor relationship including sourcing data inputs across the organization, model refreshes & data integrations to power attribution models. Oversee media data quality initiatives and responsible for on-going success Ensure all data is fully integrated into internal systems and accurate Liaison with KT to problem solve data issues Creates processes around integrity checks Manage MMM & MTA engagement Partner with Media agency and liaison pass through to MMM & MTA vendor Lead and enhance data collection & validation process Bachelor’s Degree in a quantitative field such as statistics, econometrics, math, research, or behavioral sciences 5+ years of experience in a media measurement or analytics role Ability to write SQL or experience in open source programming languages Developing dashboards through visualization tools Retail knowledge Relational database experience Expert knowledge of Media Mix Modeling and proven track record in digital analytics & attribution Experience working with MMM & MTA models and vendors Digital Analytics experience, including Adobe Analytics, Google Analytics, A360, and or Google Big Query