Manage the overall budget for performance marketing. Adopting flexible spend model without having a fixed budget approach where the focus will be on overall performance and contribution to business KPIs Set up, manage and optimize all digital marketing channels focusing on customer acquisition, mainly SEM, Paid Social (Facebook/Instagram), and Remarketing. Ongoing CPC and campaign budget optimization to increase revenue performance and ROI on all accounts, contributing to the overall performance. Experience in demonstrating highly technical and analytical approaches to performance marketing channels. Strong business acumen and experience of working with cross-functional teams to execute a digital strategy to achieve commercial objectives Solid communication skills, able to make presentations, engage and influence stakeholders both internally and externally.
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