Assure relevant brand activity with Influencers and Entertainers. \- Build rapport with external Entertainment contacts while keeping adidas objectives a top priority \- Drive and implement strategic category plans led by respective Director in conjunction with category and newsroom counterparts \- Interact with product marketing, brand marketing, retail activation, public relations and event marketing as needed to execute plans. Manage all aspects of the execution plan. \- Identify opportunities to connect Influencers and entertainers to our brand through content creation, activations, campaign, seeding etc. \- Manage events within lead categories \- Maintain a strong awareness within EIM industry, trends and activity Key Relationships: \- Product Marketing \- Brand Management \- Newsrooms \- Key City Activation team \- Sports Marketing \- CTC x-functional \- Finance \- Legal Requested Knowledge, Skills and Abilities: \- Project management skills and an ability to work well in a team environment \- Ability to write reports, business correspondence and presentations \- Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.
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