Overview Reebok Classics leverage the brand’s fitness heritage and represent the roots of the brand in the sports lifestyle market. Purpose The Manager of Email Marketing will own planning, operations, and analysis of the email and SMS marketing strategy supporting Reebok’s Direct to Consumer business and brand marketing initiatives. This role is a combination of product and marketing planning, audience insights, analytics, cross-functional partnership, and creative problem solving. In collaboration with the larger CRM team, lead long-term strategic initiatives, such as personalization, to deliver best in class experience for the Reebok consumer Assist in audience segmentation and targeting strategy for all communications Own and report out on overarching email results, sharing weekly and monthly insights with leadership and cross-functional teams Manage campaign reporting and analysis to ensure sales, traffic and brand KPIs are met Management of relationships with third party vendors and tools that power our programs, including the exploration and piloting of new tools Partner with Retail on omni-channel strategies that leverage email to drive both in-store and eCommerce wins Manage and cultivate the SMS program Stay up to date on the competitive landscape and trends in email marketing Key Relationships: Category Management Business Analytics & Data Science Digital Center of Excellence Knowledge Skills and Abilities: Demonstrated ability to influence peers and champion the creation of a best-in-class email program.
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