Manager, Display Lead

At Tapestry, we have the freedom to express ourselves and run with our best ideas across Coach, Kate Spade New York, and Stuart Weitzman. Primary Purpose: The Manager, Paid Social & Display Digital Marketing will be responsible for overseeing and managing digital advertising initiatives on social and programmatic channels for Tapestry’s portfolio of brand (Coach, kate spade, and Stuart Weitzman). This position sits within Tapestry’s centralized Digital team and will work cross functionally with the individual brand marketing teams. Develop the strategy for  marketing programs on social and display networks with a focus on driving positive, incremental return on ad spend and new customer acquisition Design and implement rigorous test frameworks that measure the incremental impact of social media marketing on online and offline revenue and sales Define a measurement, analysis and reporting framework for direct response marketing initiatives, developing clear benchmarks and goals within social media channels Evangelize a “test & learn" mindset within Tapestry and amongst our agency partners Identify and address any data, platform or technology gaps that might hinder successful test and learn deployment Write detailed program and test briefs and evolve platform KPIs and reporting, as learnings dictate Synthesize and share campaign results and best practices within Tapestry and ensure relevant information is communicated to brand partners Champion best practices regarding the measurement of ad effectiveness, especially as it relates to marketing effectiveness and multi-channel campaign optimization Provide decision making support for business partners by working with the team to define problems or desired outcomes, determine required information, synthesize findings, and recommend action Collaborate with the broader Digital team to drive a deeper understanding of direct response social media marketing opportunities and to identify growth areas for the channel Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.