BUSINESS IMPACT STATEMENT Build, drive and execute annual Strategic Integrated Marketing Plans by Category, informed by Customer Insights, Market Insights, and Category Growth Plans. Build best in class Vendor Relationships aligning our shared strategic objectives through strategic marketing plans and Co-Op investments. Build Seasonal and Annual Category Marketing Strategy, informed by Customer and Market Insights and Category Strategies Key Collaborative Partner to rest of Marketing Organization Elevate leadership by exhibiting influence and expertise, driving strong results of the category.
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