Manager, Brand Communications - Public Relations & Influencers (Carol's Daughter And Softsheen Carson Brands)

## Job description This position is heavily focused on brand communication-specific programming and will involve a variety of duties, which require balancing multiple tasks simultaneously. Job Responsibilities: Influencer Lead \- Continuous Influencer Engagement and Strategic Development & Management of brand talent, including negotiations and contract execution for owned influencers \- Support the team's influencer focused partnerships with consistent research and identification of strategic beauty influencers to target \- Develop and maintain influencer relationships to drive organic brand support \- Build and implement influencer marketing strategy to grow consumer base and drive sales revenue \- Foster and grow network of current influencers and brand advocates, and maintain influencer database with accurate and up-to-date records \- Lead Influencer Photo Shoots \- Lead and drive advocacy programs across all brands \- Analyze KPI's from paid integrations and support decisions with ROI-based analysis \- Manage Influencer activities and accommodations during live brand events and activations \- Work closely with Integrated Consumer Communications team, social leads and Brand Marketing to ensure all brand communications and influencer marketing efforts are aligned and synergistic \- Ideate around impactful influencer programming to support strategic launches and pillar priorities \- Forecasting & Ideation for Influencer Mailers and related product inventory \- Build, ongoing management, and execution of an influencer content calendar highlighting our key priorities \- Work in lock step with the LUSA Corporate and CMO Teams to optimize earned efforts across earned channels, including media and influencers, as well as all related outside vendors \- Manage and update all influencer analytics, utilizing tools such as Traackr and DOMO to validate KPIs per influencer, per paid program and versus industry standards \- Maintain competitive and efficient talent rates versus industry Public Relations & Events Manager \- Support the Director of Brand Communications public relations activities \- Support and collaborate with Director of Brand Communications and PR agency on strategic planning, materials development and pitching opportunities \- Support on brand partnerships/sponsorships \- Manage PR team and/or event vendor on event logistics and execution. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.If you require a reasonable accommodation to complete an application for a recognized disability under applicable law, please email USApplicationAccommodation@support.lorealusa.com. Please note this email will only respond to specific requests for assistance completing the application as a request for accommodation for a disability.