Description The Legal Counsel – Marketing & Retail Operations will support the daily work of the Marketing & Retail Operations Legal team with a focus on matters related to in-store and online marketing collateral, social media engagement activities, contests and sweepstakes, influencer campaigns, charitable co-promotions, pricing and promotions, as well as other retail issues such as point of sale compliance, return policies, gift cards, website accessibility, etc. The Legal Counsel will work closely with other members of the Legal team and cross-functional partners, including members of the Marketing, Digital, Finance and International business teams. The Legal Counsel must: Develop and maintain close relationships with key stakeholders across multiple brands and functions Serve as a strategic and practical expert on marketing and other consumer protection laws, regulations and industry standards Provide practical, business-minded advice on marketing and other consumer protection legal requirements and partner with stakeholders to identify creative solutions to mitigate risk Manage enterprise-wide projects to ensure compliance with marketing and consumer protection legal requirements, including creating processes and reference documents Develop training materials and conduct training to educate and train relevant teams on marketing and other consumer protection legal requirements Manage outside counsel Assist with and manage litigation related to marketing and other consumer protection legal requirements Marketing: Advise cross-functional partners on marketing and/or customer-engagement initiatives and campaigns involving pricing, promotions, contests, sweepstakes, charitable co-promotions, direct marketing, digital/social/mobile media, and loyalty programs Advise on and oversee the charitable co-promotion registration process Draft and maintain terms & conditions for customer touch points and services (e.g., contests and sweepstakes, websites, loyalty programs, gift cards, coupons, and promotional offers) Retail Operations: Advise cross-functional partners on consumer protection legal requirements, which may include point-of-sale compliance; payment card, gift card, and promo card compliance; website accessibility; and translation requirements. Provide guidance for traditional and in-house payment cards, as well as stored value cards/codes (e.g., gift/e-gift cards and reward/promotional cards) Advice on digital accessibility requirements under the Americans with Disabilities Act (ADA) and Canada’s The Accessibility for Ontarians with Disabilities Act (AODA) Administer retail-operational compliance programs, such as “Francization” for compliance with Quebec’s Charter of the French language Qualifications 3-5 years of experience in a law firm and/or as in-house counsel Background in marketing and other consumer protection laws, regulations and industry standards Exceptional collaboration and relationship-building skills Positive, optimistic outlook that thrives in a fast-paced, dynamic, sometimes ambiguous environment Excellent communication skills and an ability to explain complex concepts effectively to business teams Solution and results oriented, with the ability to prioritize and deliver key initiatives Juris Doctor (JD) degree from an accredited law school An equal opportunity employer, we do not discriminate in hiring or terms and conditions of employment because of an individual’s race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, pregnancy, genetic information, marital status or any other protected category recognized by state, federal or local laws. We only hires individuals authorized for employment in the United States.
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