Lead Content Creator - Clothing Brand

$60,000 - $105,000 per year

Hey you, yeah you. Read the whole description before applying. This role is not for everyone.

Please include a short cover letter. If you write it, the founder and hiring manager will read it. No AI screening here.

This is a full-time in-person, contract-to-hire position. You must be in Austin, TX or be willing to relocate.

About The Brand:

AWRY Menswear is a fast-growing men’s apparel brand making bold, cheeky, performance-minded underwear, athleticwear, loungewear, and swimwear. We’re playful, confident, and intentionally a little provocative. Subtle is not our thing.

Google us. Scroll our site. If you don’t think, “I would crush content for this brand,” this won’t be a fit.

About The Role:

We’re hiring a Lead Content Creator to help define the face and voice of AWRY across paid and organic digital media. This is a high-ownership, high-visibility role for someone who lives for creating digital content, loves being in front of the camera and behind it, understands internet culture, and wants real creative control at a fast-growing, unapologetically bold men’s brand.

This is our first in-house content creator role and you will be working directly with the founder, brand manager, designers, influencers, fashion photographers, and other key players to shape and grow the brand’s digital identity.

We’re growing fast and need you to help put gasoline on the fire.

Job responsibilities will include:
• Concepting → Shooting → Editing→Posting→Iterating: Own end-to-end creation of static and short-form video content (UGC-style, behind the scenes, fit checks, product close-ups, etc.).
• UGC Editing: Transform raw creator footage into high-performing ads with tight pacing, crisp hooks, captions, and platform-consistent edits.
• Photo Editing: Turn static photos into engaging image ads or attention-grabbing videos.
• Leveraging AI prompting to ideate, create, edit, and iterate a whole lot of content at lightning speed.

About You:

We are looking for a creative, fun, and scrappy individual with the energy of a creator, the mind of a producer, and an editor's attention to detail. If you don’t like moving fast and getting your hands dirty with a lot of different responsibilities, this job isn’t for you.

You should…
• Have several years of experience creating organic & paid media for other D2C physical-product brands (ideally in apparel)
• Have a strong portfolio and proven track record of creating high-performing and engaging short-form and static content
• Ooze with out-of-the-box ideas and have the skillset and gusto to execute on those ideas.
• Have strong chops in Premiere Pro, Final Cut, or CapCut, plus Photoshop/Lightroom (or equivalents).
• Have a Basic Production Skillset: Plan quick shoots; set basic lighting; capture handheld and tripod shots; record clean audio. Know on-set basics: exposure, white balance, framing, and practical lighting.
• Be knees-deep in every major social media platform with an analytical eye for platform specific trends and high-performing content.
• Have an insane work ethic, infectious enthusiasm, and capacity to ship top-notch deliverables quickly. If you like to coast along and move at a leisurely pace, more power to you, but this won't be the right work environment for you.
• Love being on camera.

Bonus points if you:
• Have strong graphic design skills
• A fashion/apparel background (obsession)
• Have proven experience using the most recent AI models (such as Nano Banana Pro) to create content.