This is an important role within the Lands’ End Marketing team as the role leads and executes brand and marketing campaigns focused on building brand awareness, acquiring a new customer, re-engaging lapsed, maintaining and rightsizing our current customers to the Lands’ End Brand driving growth and supporting sales objectives for Lands’ End across channels. Responsibilities/Skills/Experience Specific responsibilities include: Create awareness of and drive engagement with the Lands' End brand via traditional and digital media designed to hit specific defined initiatives, marketing and divisional KPI’s Lead the development of seasonal brand marketing divisional initiatives that convey the brand marketing point-of-view and support business targets with cross divisional partners Partner with Marketing channel owners to optimize brand, marketing and retail marketing budgets and report data to measure effectiveness of campaign results. Provide divisional goals, initiatives and overall key product stories to support media agency partnership in development of multi-channel media plans the meet annual and seasonal strategic business objectives Lead development and coordinate measurable multi-channel, channel-specific, product, promotional marketing strategies that tie back to brand strategy and business goals Employ a variety of communications tools: print advertising, public relations, direct marketing, strategic partnerships, events marketing, on-line, viral marketing, cause-related, local/community initiatives, social media Ensure fashion/product relevance to timing, Big Ideas and Merchandising Point-of-view Facilitate integration of marketing, merchandising, product development, creative and other departments as appropriate, to fully develop Big Ideas Create and present multi-channel marketing/campaign strategies tactics and performance to Sr.
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