GENERAL MANAGER

Establish a constant focus on Brand, continually driving engagement, knowledge and passion for the Brand across the store team Be on the shop floor Be a presence leading on the shop floor, acting as a brand ambassador and role modelling Burberry behaviors Monitor, coach and provide feedback to the store team to deliver excellent customer experience Maintain a luxury environment, ensuring excellent execution and maintenance of Visual Merchandising guidelines across the store Drive the use of digital assets to enhance the customer experience Retain and develop talent Lead, inspire and manage a high performing, positive store team Continually elevate the capability of the store team through recruitment, staff development, mobility and effective succession planning Establish a learning culture and maintain a strong connection of the store team to the Brand Advocate product Have excellent product knowledge and drive the same standard across the store team Maintain a strong understanding of product sales performance and optimize sales of the available inventory Nurture customer relationships Establish and embed customer focused behaviors across the store team Build and cultivate long term customer relationships and lead the team to do the same Drive store performance and productivity Build and maintain familiarity with the local external environment; customers, competitors and talent Maintain a commercial mindset and continually identify and convert opportunities to drive store performance Drive operational excellence across all areas of the store Ensure compliance with all corporate standards, policies and initiatives Health and Safety Ensure your store has a written plan in place that details the actions to be taken in the event of an emergency evacuation. This plan must be practiced at least annually, involving all employees, and recorded on Rivo as having been completed Demonstrated alignment with the Burberry Store Management behaviors: Service Focused Leading to Inspire Commercially Aware Developing Talent Driving Excellence A passion for and interest in fashion, and a luxury ethos. Flexible to work as required to meet store needs. Retail Management experience appropriate to the role, to be assessed based on the size and complexity of previous roles.