FREELANCE DIGITAL PERFORMANCE MARKETING MANAGER

ASAP, Full time hoursLast ongoingRoles and Responsibilities – Digital Performance Marketing Manager Manage the day-to-day development and execution of holistic performance digital marketing programs Oversee digital marketing agency relationship(s) and monthly campaign performance analysis reporting Oversee marketing tracking, analytics and hindsight’s Create strategic media plans to drive ecommerce goals Responsible for the execution of campaigns on digital channels including email, paid social media, Display, SEO, SEM, affiliate among others Manage the marketing calendar which includes promotional support, holiday events, and core brand initiatives/launches Work collaboratively with all relevant counterparts to successfully plan marketing messages and merchandising priorities Manage the creation of all email campaigns and triggered marketing campaigns, performing A/B tests, testing and optimizing content across devices and tracking the results Monitor performance across KPIs, and create optimization plans to ensure programs scale efficiently Grow and maintain the customer database through the development of acquisition, retention and reactivation strategies centered around effective lifecycle management Ensure cohesive messaging across all touchpoints, on site and off site Own CRM/customer data to identify opportunities across customer segments, and recommend strategies & marketing plans to optimize to target them Desired Skills and Experience Bachelors (B.A. or B.S.) from a four-year college or equivalent – marketing or related degree preferred 3-5 years of performance marketing experience Direct experience with analytics tools such as Google Analytics Working knowledge of paid search, shopping engines, display, affiliates, SEO, social media is required A solid understanding of CRM and online marketing practices, including email marketing, segmentation Previous email marketing experience along with performance analysis and reporting Excellent attention to detail, communication, customer service and follow-up skills Ability to develop and foster partner relations Ability to interact successfully with diverse individuals at all levels Ability to make prudent decisions under pressure and deadlines Ability to multi-task projects with equal priority Creative problem solver with strategic thinking skills and strong business acumen Location:New York, NY JBCStyle is the leading full-service search firm owning the niche industry of fashion recruitment. Our expertise is in corporate and retail roles worldwide.