• Analyze market trends, consumer preferences, and sales data to inform merchandising decisions. Collaboration: • Work closely with other departments, including sales and production, to ensure cohesive product development. • Partner with the production team to ensure that designs are feasible and can be manufactured within budget and quality standards. · Use insights from market research to inform design decisions and keep the brand at the forefront of the costume jewelry market. • Create guidelines for the brand’s visual elements, ensuring consistency across all platforms and products.
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