You build the engine that connects the brand to the athlete. And you are not afraid to run it yourself.
About Athletifreak
ATHLETIFREAK is a performance athletic apparel brand built for real athletes, real movement, and real conditions — from marathon start lines to triathlon finish lines. We design gear that works as hard as the person wearing it. We are a lean, fast-moving team with big ambitions, and every role here carries real ownership. We are at a pivotal point in our growth — official sponsor of major endurance events, expanding retail and wholesale presence, and building a brand with real equity in the athletic community. We are looking for a Director of Marketing to own the marketing function entirely. Strategy, execution, and everything in between. This is not a delegation role. You will be in it.
What You'll Own
Overall marketing strategy: brand positioning, channel mix, campaign calendar, and performance KPIsIntegrated campaign development across social, email, paid, partnerships, and eventsThe content and creative pipeline — brief campaigns, direct shoots, oversee all deliverablesCommunity growth — building and engaging our athlete audience through authentic, platform-native contentEvent and experiential marketing: race weekend activations, expo presence, and retail pop-upsAthlete ambassador and brand partnership relationshipsInfluencer and affiliate programs with clear performance accountabilityMarketing performance analysis across channels — weekly and monthly reporting with real insightBrand narrative and seasonal storytelling in direct collaboration with the founderBuilding and managing a lean, high-output marketing team over time
What We Require
5–10 years of marketing experience, with at least 2 years in a leadership or ownership roleProven track record driving brand growth — ideally in apparel, sport, or consumer lifestyleDeep understanding of social-first marketing and how culture moves on platformsStrong writer and creative thinker — you can shape a brand voice and defend itExperience managing campaigns from brief through launch through post-analysisData fluency — you know your metrics and make decisions based on themExperience with event and experiential marketingStrong opinions about what good brand looks like, backed by results
STRONG PLUS
Experience in endurance sports marketing — running, triathlon, cyclingBackground working with founder-led or early-stage consumer brandsExisting relationships with athletes, media, or event properties in the endurance sport space
APPLY HERE
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