You build the engine that connects the brand to the athlete. ATHLETIFREAK is a performance athletic apparel brand built for real athletes, real movement, and real conditions — from marathon start lines to triathlon finish lines. We are at a pivotal point in our growth — official sponsor of major endurance events, expanding retail and wholesale presence, and building a brand with real equity in the athletic community. What You'll Own Overall marketing strategy: brand positioning, channel mix, campaign calendar, and performance KPIsIntegrated campaign development across social, email, paid, partnerships, and eventsThe content and creative pipeline — brief campaigns, direct shoots, oversee all deliverablesCommunity growth — building and engaging our athlete audience through authentic, platform-native contentEvent and experiential marketing: race weekend activations, expo presence, and retail pop-upsAthlete ambassador and brand partnership relationshipsInfluencer and affiliate programs with clear performance accountabilityMarketing performance analysis across channels — weekly and monthly reporting with real insightBrand narrative and seasonal storytelling in direct collaboration with the founderBuilding and managing a lean, high-output marketing team over time
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