Our vision is to be recognized as the most valued and respected private growth marketing firm in the worldwith a scalable brand, culture and services. This role will work to drive performance through integrated marketing tactics across paid, owned and earned channels. Responsibilities: • Client-centric Communication: Establishes a strong relationship with client key decision makers by hosting monthly one-on-one check-ins to review holistic business performance, gauge sentiment, solicit feedback and share additional opportunities to support the business goals • Marketing Strategy: Leads the cross-functional account teams with a comprehensive strategy across paid, owned and earned channels to meet or exceed client business objectives; Demonstrates proficiency in cross-channel media planning and testing roadmaps, including the connection of a client's product, audience and media • Data-driven Insights: Leverages data and analytics, such as first-party data tools like Google Analytics and Shopify, to identify strategic opportunities; Translates learnings into clear and concise reporting with actionable next steps • Measurement Frameworks: Uses overlapping datasets to find the truth and make better marketing decisions; Prioritizes business metrics to guide strategy and budgets; Leverages platform or attribution metrics to inform tactical daily optimizations; Uses incrementality to validate when needed • Team Coaching and Development: Leads by example and practices servant leadership; Delivers timely, specific feedback to team members to up-level business acumen and connect the marketing objectives to business objectives • Client Retention: Leads the contract renewal strategy, presentation and proposal development alongside the Account Manager to extend client partnerships; Reviews and analyzes client contracts on a regular basis to ensure goals are on target • Service Expansions: Works with the Account Manager and the internal account team to identify additional strategies to improve performance and expand client partnerships • Client Portfolio: Manages a diverse set of clients totaling up to $150K in monthly recurring revenue • Responsible for other tasks and projects as assigned by Client Services department leadership, as needed • Employ AI technologies to enhance and optimize business processes • Utilize and leverage Power Digital's Nova ecosystem as it relates to your department Power Digital's people and culture are at the core of our success, which is why diversity in our team's backgrounds and experiences are paramount. These engagements may be an attempt to obtain private information, or to induce you to pay a fee for services related to recruitment or training.
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