Experiential Sales Lead

About William & Lauren 

William & Lauren is a custom clothier creating made-to-measure clothing for men and women through a highly personal, hospitality-driven experience. With shops in Oklahoma City and Tulsa, along with a growing Brand Experience division, we serve individuals, companies, universities, athletic programs, and private groups across the country. 

We believe clothing is personal. Our goal is to make every guest feel seen, confident, and cared for through an experience rooted in craftsmanship, hospitality, and meaningful relationships. 

Position Overview 

William & Lauren is seeking a polished, relationship-driven Experiential Sales Lead to grow revenue through corporate and group sales, strategic partnerships, in-shop group activations, and Brand Experience opportunities. 

This is not a traditional retail sales role, and it is not simply an event-planning role. This is a commercial growth role for someone who can build relationships, identify qualified group opportunities, create meaningful experiences, and turn those opportunities into profitable William & Lauren revenue. 

The Experiential Sales Lead will help activate our Oklahoma City and Tulsa shops by sourcing new corporate and group opportunities, support Brand Experience growth, and create repeatable sales programs that can scale with the company. 

During the initial training and ramp period, this role will travel with the Brand Experience team to learn the model firsthand, understand the guest experience and operational flow, and gain a stronger understanding of what they are selling. Over time, the role will shift more heavily toward sales development, pipeline growth, partnerships, and repeatable experience strategy. 

Key Responsibilities 

Group Sales & Experience Activations 

Identify, pursue, and sell group sales opportunities with companies, universities, athletic departments, professional organizations, alumni groups, and strategic partners across Oklahoma City, Tulsa, and Brand Experience markets. Build relationships with decision-makers, connectors, HR and people experience leaders, client experience leaders, executive assistants, advancement teams, athletic departments, and company leaders. Create opportunities for companies and groups to bring leadership teams, client groups, new hires, executive teams, university groups, or professional networks to William & Lauren for custom suits, blazers, shirts, wardrobe planning, or professional dress experiences. Develop repeatable group formats such as leadership suiting experiences, client appreciation fittings, new hire wardrobe experiences, executive team fittings, senior student-athlete suiting, corporate wardrobe programs, and on-the-road Brand Experience activations. Create and maintain a qualified pipeline of group sales opportunities across the Oklahoma City shop, Tulsa shop, and Brand Experience channel. Ensure each group opportunity has a clear company or partner contact, guest list strategy, sales goal, staffing plan, hospitality plan, and follow-up process. Partner with the Oklahoma City, Tulsa, and Brand Experience teams to ensure each group experience feels seamless, organized, personal, and aligned with the W&L brand. Track revenue, repeat potential, future opportunities, and key learnings from each group activation. Brand Experience Growth & Training 

Source and develop off-site Brand Experience opportunities for corporate groups, conferences, retreats, universities, athletic departments, VVIP groups, and strategic partner groups. Travel with the Brand Experience team during the initial phase of the role to learn the model, support execution, and understand the full guest and team experience. Assist with preparation, on-site support, guest flow, hospitality, and post-activation follow-up as needed during the ramp period. Work closely with the Brand Experience team to scope opportunities, including pricing, product mix, staffing, travel needs, timelines, and experience flow. Support proposals, summaries, and follow-up communication for prospective partners. Create clean handoffs from sold opportunities to the Brand Experience execution team. Help identify repeatable systems, tools, and processes that allow Brand Experience to scale efficiently. Follow-Up, Conversion & Reporting 

Own follow-up with partners, group contacts, attendees, and prospective group clients. Partner with Client Advisors, Fit Specialists, Client Care, and Brand Experience team members to ensure warm leads are properly followed up with and converted. Maintain accurate notes, opportunities, and pipeline updates in company systems. Recap group activations with key outcomes, lessons learned and repeat potential. Hospitality & Brand Standards 

Represent William & Lauren with warmth, polish, confidence, and professionalism. Ensure every group experience feels personal, thoughtful, organized, and aligned with the W&L brand. Look for ways to remove mental load from partners, guests, and internal team members. Anticipate needs before they are voiced and help create a seamless experience from first conversation through final delivery. Protect the quality of the guest experience while still driving clear sales outcomes. What Success Looks Like 

Success in this role is measured by the ability to create profitable, repeatable group sales opportunities that strengthen William & Lauren across Oklahoma City, Tulsa, and Brand Experience. 

Incremental group revenue generated Qualified group sales pipeline Group activations booked and completed New Brand Experience opportunities sourced Repeat or annual opportunities secured Clean handoffs to shop and Brand Experience teams Repeatable group formats and sales playbooks created Systems and process improvements that help Brand Experience scale