An analytical and strategic thinker is required to balance new customer acquisition programs with retention initiatives as well as identifying and embarking on NEW business development opportunities. Experience and ability to work with Digital Marketing initiatives to deepen customer engagement and integrate overall brand digital strategies is a must. P/L Management \- Oversee budget for key NA programs (Program development, Promotions, Retailers sites, Email and Marketing, Search and Affiliate) to maximize opportunities and ROI. Retention and Acquisition Marketing \- Oversee email marketing and acquisition marketing programs and communication strategy \- Ensure online marketing strategy support overall esteelauder.com and brand strategy. \- Align with NA Sales team on Account strategy to drive retailer sales and marketing programs to support the online and brand strategy.
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