Centric Brands is a leading lifestyle brand collective that designs, sources, markets and sells high quality products in multiple segments, including women’s, men’s and kid’s apparel, accessories, entertainment and beauty. They are results-oriented, with a proven track-record of successfully developing and scaling email marketing programs for ecommerce businesses. The Email Marketing Manager will be responsible for the development and execution of email campaigns for the brand’s ecommerce and brick-and-mortar stores. The candidate who will excel has a high level of enthusiasm and excitement for the email marketing channel. Responsibilities Program Operations Develop email communication strategies to maximize revenue growth and profitability across ecommerce and bricks and mortar stores sales channels Function as the end-to-end owner for all aspects of the email program, from creative ideation to post-analysis Comprehensively manage email marketing across all subscriber and customer touchpoints for both triggered and mass emails Maintain ongoing daily operations, including directly setting up and scheduling email deployments within the Listrak platform Responsible for all QA activities and successful deployments Identify optimal segments and produce highly relevant email communications that are tailored for each specific audience Develop automated email flows to deliver experiences tailored to customer acquisition and retention performance goals Partner with internal and external partners to cohesively integrate email touchpoints with other marketing channels and site experiences Develop testing roadmap to systematically identify elements that drive optimal performance, including email layouts, subject lines, content, and landing pages
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