Understands market best practices for site merchandising and builds plans to reflect first class presentation of products within categories. Works closely with cross-functional partners (Digital & Brand Marketing, Omni Buying/Planning team,) to align on monthly strategies to exceed goals and identify potential enhancements or changes based on knowledge of the category, industry trends and customer behaviors. Audits the site to ensure correct presentation and optimal customer experience. through Google Analytics and works with the Digital Marketing team; analyze site metrics to connect web behavioral profiles to customer, sales, and merchandising data. Aligns with all brand initiatives and leads weekly brand marketing meetings.
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