Company: Fashion apparel brand Responsibilities: • Work with VP of eCommerce to determine the business KPI’s and create and maintain standardized reports for the team• Business metrics to be tracked include, but not limited to: UX improvements Customer behavior on site Customer demographics Device performance (site and marketing) Customer purchase analysis (retention & increase purchase frequency) Bounce rate by page• Capture daily, weekly, monthly and yearly eCommerce KPI’s and analyze trends over time• Perform deep dive analysis into our key KPI’s to understand the “why” of our customer’s behavior• Responsible for presenting results to management, eCommerce and marketing teams• Perform analyses and submit recommendations to improve the revenue opportunities for the business• Stay current on eCommerce industry trends and how they can apply to our business as well as identify opportunities and risks• Advanced clickstream analysis & site heatmaps• Manage reporting and performance by device making recommendations for site and email optimizations based on KPI’s• Responsible for tracking reporting, and analyzing homepages, landing pages, and other key pages to optimize online marketing and site merchandising efforts• Shopping funnel analysis and reporting to inform new technical projects that will result in conversion improvements• Analyze conversion rate optimization activities (such as A/B testing) and report on findings• Develop an understanding and/or have knowledge of SEO best practices and the impact on traffic and conversion• Evaluate existing digital analytics tools and proactively recommend new tools as appropriate• Work with IT to automate reporting as possible• Implement best practices for reporting and report templatesKey Requirements:• 3+ years of experience in eCommerce web analytics• Demonstrated success improving site conversion • Advanced knowledge of Google Analytics (Google Analytics Certification preferred)• Knowledge of Magento BI a plus• Advanced Excel skills required• Must be a hands-on team player and operate with a start-up mentality to move the business forward• Resourceful, collaborative and a creative solution-seeker• Strong organizational and multi-tasking skills with the ability to manage competing priorities• Self-starter• Effective communicator• Ability to create and manage cross functional relationships• Autonomy and a strong sense of responsibility JBCStyle is the leading full-service search firm owning the niche industry of fashion recruitment. Our expertise is in corporate and retail roles worldwide.
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