You will use your experience to grow and execute a key piece of the digital marketing and website strategy for this growing company. The Role: This E-Commerce Product Merchandiser is responsible for the product and page content and execution of the content lifecycle on the company's website. This role plays a critical role in ensuring that product, promotional, and informational content is presented in an optimal manor to curate a superior online customer experience. Tops Job Responsibilities: Merchandising Optimizations - Create and execute category merchandising opportunities, determining the attribute structure, navigation pathways and landing experiences to best drive product discoverability and presentation. Our messaging should be consistent to our visitors throughout the entire shopping funnel - our homepage content is aligned with category banners, vendor promotions, and product detail pages Qualification: Bachelor's degree in Marketing, Communications, Advertising or equivalent preferred A digital specialist with extensive knowledge of ecommerce technology landscape and trends 5+ years’ experience creating engaging content for digital properties Knowledge of analytics and digital marketing tools (e.g., Google Analytics, Google AdWords, CRMs, email marketing tools) You have been responsible for creating and managing digital marketing/media plans for B2B with a proven track record of meeting or exceeding objectives Excellent written and verbal communication skills.
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