E-commerce Marketing Specialist, Fashion

Our client, a rapidly expanding online fashion retailer, is seeking a creative and data-driven E-commerce Marketing Specialist to join their team in **Provo, Utah, US**. This role is crucial in driving online sales, enhancing brand presence, and optimizing the customer journey across digital platforms. You will be responsible for developing and executing multi-channel marketing campaigns, managing social media engagement, and analyzing performance metrics to achieve growth targets. The ideal candidate possesses a strong understanding of e-commerce best practices, digital marketing tools, and the nuances of marketing within the fashion industry. You will collaborate closely with the design, merchandising, and web development teams to ensure cohesive brand messaging and a seamless online shopping experience. This position requires excellent analytical skills, creativity, and the ability to adapt to the fast-paced nature of online retail. Responsibilities include:
Developing and implementing comprehensive e-commerce marketing strategies to drive traffic, conversion, and revenue. Managing and executing paid advertising campaigns (e.g., Google Ads, social media ads). Creating and curating engaging content for social media platforms (Instagram, TikTok, Facebook, Pinterest). Optimizing product listings and website content for search engines (SEO). Executing email marketing campaigns, including segmentation, automation, and performance analysis. Monitoring and analyzing website traffic, sales data, and marketing campaign performance using tools like Google Analytics. Identifying trends and insights to optimize marketing efforts and improve ROI. Collaborating with influencers and brand partners to expand reach and engagement. Managing online promotions, discounts, and loyalty programs. Staying up-to-date with the latest e-commerce trends, digital marketing strategies, and fashion industry news. Qualifications:
Bachelor's degree in Marketing, Digital Media, Business, or a related field. Minimum of 3 years of experience in e-commerce marketing, with a focus on fashion or apparel. Proven experience with paid search (PPC), social media advertising, and email marketing. Strong understanding of SEO principles and best practices. Proficiency in Google Analytics and other web analytics tools. Experience with e-commerce platforms (e.g., Shopify, Magento) is a plus. Excellent written and verbal communication skills. Creative mindset with strong content creation abilities. Analytical and data-driven approach to marketing. Ability to work effectively in a team and manage multiple projects simultaneously. Passion for fashion and an understanding of current trends. This hybrid role offers a dynamic work environment, combining essential team collaboration at our **Provo, Utah, US** office with remote flexibility to support your productivity.