This role supports current and long-term corporate and brand objectives through media relations outreach that generates interest in the company and our brands. The role is part big picture strategy, part tactical brand storyteller, and has a strong understanding of and interest in our customer’s mindset, always seeking to meet the customer where she is. Develops the corporate and brand PR strategies annually in support of business goals and KPIs. Builds media relationships with key publications and outlets to ensure our brands and company are considered for story inclusion when relevant. Oversees the content and format of our social selling program as another lever to engage the customer in new ways that can further increase engagement and drive sales.
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