Director Of PR (Fashion Brand)

The Director of PR is responsible for developing and executing a comprehensive communications strategy that elevates brand awareness, strengthens VIP/celebrity and influencer relationships, and reinforces the brand ethos across all global markets. This role will lead press and talent initiatives, drive impactful storytelling, and partner closely with cross-functional teams to support key business priorities and brand growth. • Own and manage the PR budget, including forecasting, allocation, and ROI analysis for events, partnerships, and initiatives. • Excellent verbal and written communication skills, with the ability to craft compelling narratives and present clearly to internal and external audiences. • Innovative, “out of the box” thinker with a strong understanding of the evolving media and influencer landscape.