Director of E-Commerce & Digital Growth

Director of E-Commerce & Digital Growth

Queenia Fashion | Massachusetts (Hybrid)

Help Build the Future of an Established Fashion Brand

At Queenia Fashion, we're more than a women's fashion retailer—we're a growing brand with six boutique locations throughout Massachusetts, a loyal customer base, and exciting plans to significantly expand our online business.

We're searching for an exceptional Director of E-Commerce & Digital Growth to lead the next phase of our digital evolution. This is a rare opportunity for someone who wants to take ownership, drive innovation, and make a measurable impact on a growing fashion company.

If you're passionate about e-commerce, digital marketing, customer experience, and building brands, we'd love to meet you.

Why This Role Matters

Our retail business has built a strong reputation over the years. Now we're investing in growing QueeniaFashion.cominto a leading online fashion destination.

This isn't a role focused on simply maintaining a website.

You'll have the opportunity to shape our digital strategy, influence business decisions, launch new initiatives, and directly contribute to the company's long-term growth.

What You'll Lead

As our Director of E-Commerce & Digital Growth, you'll work directly with ownership to develop and execute a comprehensive digital growth strategy, including:

Growing online revenue and profitability
Increasing website traffic, conversion rates, and customer retention
Optimizing the Shopify customer experience
Creating and managing digital marketing campaigns
Expanding email, SMS, and loyalty marketing programs
Developing influencer, ambassador, and affiliate partnerships
Improving SEO and AI search visibility
Leveraging analytics to drive smarter business decisions
Connecting our six retail stores with our online customer experience
Identifying new revenue opportunities and emerging digital trends
Building a scalable omnichannel growth strategy

Who You Are

We're looking for someone who combines creativity with strong business instincts.

You should have:

Proven success growing Shopify or other e-commerce businesses
Experience increasing online sales with measurable results
Strong knowledge of SEO, paid advertising, email marketing, SMS, analytics, and customer acquisition
Experience with fashion, retail, lifestyle, or consumer brands
Excellent project management and leadership skills
A data-driven mindset with a passion for continuous improvement
The ability to think strategically while executing effectively
An entrepreneurial spirit and excitement for building something meaningful

Compensation & Benefits

Salary: $60,000–$80,000 annually (based on experience)

Performance Incentives

In addition to your base salary, you'll have the opportunity to earn:

Performance bonuses tied to online revenue growth
Incentives for achieving key digital and business goals
Additional growth opportunities as the company expands

Benefits

Paid vacation and holidays
Employee merchandise discount
Hybrid work flexibility
Professional growth opportunities
Direct collaboration with company leadership
The opportunity to make a lasting impact on an established and growing fashion brand

Why Join Queenia Fashion?

You'll join a company where your ideas won't get buried in layers of corporate bureaucracy.

Your work will be seen.

Your ideas will be heard.

Your results will matter.

This is an opportunity to help transform an established regional retailer into a leading omnichannel fashion brand.

If you're looking for a position where you can build, innovate, and leave your mark, we'd love to hear from you.

How to Apply

Please submit:

Your resume
Examples of e-commerce brands you've helped grow
Specific results and achievements (traffic, conversion rates, revenue growth, ROAS, etc.)
A brief overview of your vision for growing QueeniaFashion.com

Website: www.QueeniaFashion.com

Pay: $57,366.29 - $79,086.27 per year

Benefits:

Flexible schedule

Work Location: Hybrid remote in Boston, MA 02116