Responsible for digital media buying and management of digital marketing campaigns for multiple in-house e-commerce/retail brands. Accountable for all aspects of B2C digital media sales campaigns. Exceeded all sales quotas and generate continued revenue growth across all target brands. Translating goals and objectives into actionable and measurable direct response digital marketing programs Strategic media buyer oversee ad spend. Establish, track, report and identify all KPI’s and digital marketing goals Managing ad spends up to 6 figures per month Defining campaign goals and exceeding them Monitoring digital media channels for trends and opportunities Creating digital marketing strategy Driving new digital sales and revenue Making recommendations to senior management, optimizing e-commerce platforms and applications Specializing in online advertising of digital media sales Performance marketing, Media planning, Paid Search (Google & Bing), Affiliate, Email / CRM, Paid Social (Facebook & Instagram), Google Analytics, Loyalty programs, Display, Amazon Advertising, Roundel, Walmart Media Group -Budget Optimization Location: New York City and possibly sometimes remote To Apply: Send resume, bio and desired salary.
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