Director of Brand & Ecommerce Marketing-Fashion-San Fran

Contract type Full-Time This role will lead all U.S. marketing and eCommerce initiatives, owning the brand’s fastest-growing channel while partnering closely with global headquarters. What Will you Do: • eCommerce + Digital Growth: • Own DTC business performance across revenue, conversion rate, and traffic, with accountability for annual targets • Partner with Merchandising team to create online merchandising strategy, including product launches, exclusives, and seasonal storytelling • Lead initiatives that drive both revenue and brand equity (e.g., online exclusives, campaigns) • Identify growth opportunities and present actionable strategies to leadership • Partner with Global HQ overseas on site optimization, UX improvements, and technical enhancements • Manage monthly website updates in partnership with HQ (homepage refreshes, gift guides, featured shops) • Deliver weekly and monthly performance reporting with insights to drive optimization • Manage E-Commerce CX & SEO Manager, who handles all customer service, product uploads, and SEO execution • Marketing: Brand + PR • Serve as primary point of contact with Global marketing team, ensuring alignment between global brand strategy and U.S. market needs • Own U.S. seasonal campaign strategy and execution across owned and paid channels, excludes social • Ensure brand messaging is consistently translated across DTC, wholesale channels, and internal communications • Oversee email marketing strategy and lifecycle communications • Contribute to wholesale marketing strategy and budget discussions • Partner with Brand HQ and US PR agency to execute brand strategies through annual initiatives • Manage Brand Marketing Manager, who manages email, paid and supports PR initiatives • Marketing: Performance + Media Partnerships • Own media planning and budget allocation across channels • Ensure efficiency and performance against KPIs, including ROAS and customer acquisition goals with performance marketing agency • Develop campaign concepts and brief creative assets to HQ (copy, messaging, testing strategy) • Identify new partnerships that align with brand direction and growth goals Required: • 5–7+ years of experience in eCommerce, DTC, or digital marketing, preferably within luxury or fashion • Proven ability to drive online revenue growth while maintaining strong brand positioning • Experience managing an internal team, external agencies, and working cross-functionally • Strong understanding of web analytics (e.g., Google Analytics) and performance marketing metrics • Strategic mindset with a hands-on, execution-oriented approach • Excellent project management, communication, and organizational skills • Entrepreneurial spirit with the ability to operate independently in a fast-paced environment