DIRECTOR OF ADVERTISING AND DIGITAL MARKETING

Our headquarters are located in the heart of Austin, Texas, and we embrace the unique vibe and energy of our hometown as an inspiration for our brand and company culture.Position Overview:Kendra Scott seeks a Director of Advertising and Digital Marketing who will be responsible for managing all of Kendra Scotts digital marketing efforts to support the ecommerce, retail and wholesale channels and to amplify brand marketing efforts to drive awareness and consideration. Determine the KPIs necessary to understand success of overall program and individual channels.• Partner closely with Brand Marketing team to ensure that digital marketing and advertising are considered in development of overall Brand Marketing strategy and to ensure that efforts amplify our brand marketing efforts.• Drive the overall digital marketing strategy based on the overall needs of the business. Ensure that all partners are aware and aligned on that strategy.• Manage all of Kendra Scott’s digital marketing channels (including paid social, display, connected TV, paid search, Google shopping and affiliates) to support the ecommerce, retail and wholesale channels and to amplify brand marketing efforts to business awareness and consideration. Identify and test into additional advertising channels.• Build the digital marketing and advertising budget and define the optimal mix of digital marketing and advertising spend that will maximize both new customer growth and overall revenue.• Closely monitor channel performance vs. prior periods and plan and respond quickly when performance varies from expectations.• Hindsight performance on a weekly/monthly/ quarterly basis, highlighting opportunities or trends for continuous improvement. Monitor results of channels and incorporate into channel mix on go-forward basis.• Build a motivated and engaged team to execute on digital marketing and advertising initiatives.Our Ideal Candidate Will Have:• Bachelor’s degree or equivalent work experience• 10+ years’ experience in Digital Marketing• Demonstrated success scaling innovative programs in fast-paced, dynamic organizations• Experience managing a multimillion-dollar budget and forecasting performance trends• Experience in key digital marketing channels, including paid social, display, search and affiliates.• Record of orchestrating broad media strategies which include digital audio, podcasts and OOH• A highly analytical nature and the ability to quantify expected impact of investment decisions and impact achieved• Proven ability to successfully manage internal and external partner relationships• Positive and productive interpersonal, oral, and written communication skills• Ability to clearly articulate plans and ensure team is aligned• A solutions-oriented mentality with a data driven approach• High proficiency Microsoft Excel• Knowledge of Google Analytics and/or Omniture preferred• A growth mindset: track record of leveraging past learnings, encouraging new ideas and smart risk taking in self and others• High commitment to employee growth and development: empowers team and defines success as having a significant impact on other’s careers• A shared appreciation for our 3 core values of Family, Fashion and Philanthropy