Director, Marketing Effectiveness (Channels & Media)

For over a century, Neiman Marcus Group has served the unique needs of our discerning customers by staying true to the principles of our founders: to be the premier omni-channel retailer of luxury and fashion merchandise dedicated to providing superior service and a distinctive shopping experience in our stores and on our websites. Neiman Marcus Group is comprised of the Specialty Retail Stores division, which includes Neiman Marcus and Bergdorf Goodman, and our international brand, mytheresa.com. In their role, the Director, Marketing Effectiveness will provide strategic insight and planning to balance short term revenue goals with long term brand value and other corporate goals. Responsibilities & Qualifications Estimated Time Breakdown 30% People Management 30% Strategic Planning 15% Marketing Touchpoint Management 20% Measurement / Analytics 5% Market Study Responsibilities & Duties Strategic Planning Devise and implement an innovative modeling approach that enables NMB to predictively, methodically test and select the best possible mix of content / channel strategies Develop data driven customer focused media and channel plans Create optimal marketing mix plans to support brand partner engagement and value Develop a robust marketing budget that accounts for brand media and production needs as they support the overall Marketing strategy Establish clear, quantifiable "standards of success" for the NMB marketing strategy that enable effective measurement of return on investment Lead effective use of print marketing / distribution methods to drive maximum value creation Consistently reinforce NMG's commitment to the "omni" approach in both analysis and insights Deliver seasonal channel and media strategy that aligns with brand campaign delivers seasonal KPIs with key customer groups and divisions Marketing Touchpoint Management Monitor and oversee brand media and channel touchpoints to ensure understanding and awareness of performance Recommend in-year marketing adjustments based on performance measurements / observations across all customer touchpoints (media and production) Measurement & Analytics Establish a framework of customer centric KPIs that measure overall engagement with the NMB brand, including point in time assessment of both content and channel effectiveness Partner with Marketing counterparts to drive strategic optimization around established KPI framework Support Brand Partnership program with effective channel offering, analysis and reporting Implement a marketing effectiveness reporting strategy, ensuring business- oriented insights that can be easily leveraged by partnering teams Market Study Drive market awareness across team to encourage identification of new market trends / shifts that enable data-driven recommendations to the broader Marketing organization Build industry knowledge to ensure understanding / appreciation of methods and tactics that support brand engagement in the retail industry Technical Qualifications 10+ years of experience overseeing delivery of analytics-based Marketing channel and media strategies including effectiveness / ROI models Appreciation of the strategic objectives of the NMG organization; ability to synthesize and apply them to a rapidly evolving Marketing strategy. This job description is not designed to cover or contain a comprehensive listing of duties, responsibilities, or activities that are required of the employee for this job.