Responsibilities: Managerial oversight includes: Link global business strategy & sales opportunities to TMG/ Marketing output Primary liaison to Nike Headquarters Primary liaison to PVH global marketing leads Strategic Responsibilities: Develop communications strategy against product launches each season Leverage Consumer Insights to support consumer needs and identify opportunities for growth Partner with Media team to build multi-layered, multi-channel reach to consumer Creative Briefs/Project initiation Briefs in all creative development needed to support Marketing initiatives to include: Product Packaging In-store graphics Digital marketing PDP pages Copy Advertising showroom materials Sales support Develop Market Week sell-in decks Retailer marketing relationship management in USA: DVM, Instore Co-op spend, etc. Pay Range: $140,000 - $173,500PVH currently provides base salary ranges for all positions-on job advertisements-in the United States based on local requirements. We also offer career growth opportunities, empowering our associates to design their future at PVH. To achieve these goals, across the United States and its territories, PVH prohibits any PVH employee, agent or representative from requesting or otherwise considering any job applicant’s current or prior wages, salary or other compensation information in connection with the hiring process.
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