DIRECTOR, GLOBAL BRAND MARKETING AND MEDIA

The primary purpose of this position is twofold: to oversee global marketing strategy & implementation of global 360 brand campaigns across all regions, as well as to fully manage the brand media channel strategy and execution globally. This position also plays an integral role in developing the seasonal marketing strategy, as well as supporting all key categories of the Michael Kors business. Major Responsibilities include but are not limited to: Drive development of Global Marketing Strategy and execution of 360 brand campaigns (ongoing/existing as well as finding new global opportunities) Define strategy for each campaign and lead cross-functional teams (all Marketing channels, Visual Merchandising and Merchandising) to support to ensure cohesive brand message across all customer touch points, both online + in-store Clearly articulate goal of each campaign (brand awareness, perception, traffic, sales, etc.) Act as key partner to Global Partners across North America, APAC, EMEA + LATAM markets, giving visibility + direction on global marketing strategy and supporting local needs Communicate closely with global partners leading up to + during the season so they are clear on global seasonal marketing strategy, inclusive of timing + 360 campaigns Partner with global partners on local strategy to amplify global seasonal campaign message Review Seasonal Marketing Plans submitted by Global Partners that outline all marketing activities planned, ensuring it fits with the overall global marketing plan Ensure support across both Retail + Wholesale channels at a seasonal level as well as for any new product launches Manage any licensee local activations to ensure they are on brand + align with overall brand strategy