DIRECTOR, DIGITAL MARKETING

Launches new digital marketing programs to better acquire and retain customers Develops digital marketing roadmap including optimization of existing channels and development of new and ensure that plans are executed in conjunction with associated tactics Builds and maintains digital marketing budget aligned with overall business objectives and reports on actual, budgeted and forecasted projections in both spend, demand and return on ad spend on regular weekly, monthly, quarterly and annual basis Provides analytics on effectiveness of all digital marketing channels including but not limited to qualitative and quantitative channel performance holistically and down to the campaign/publisher level, channel impacts to acquisition costs and customer lifetime value and associated benchmarks to measure competitive advantages. As a manager, serve as a leader of company culture, norms, and conduct. Excellent interpersonal skills and the ability to build effective internal and external relationships, and influence change Excellent written and verbal communication skills Strong business, data analysis and interpretation skills Extraordinary collaboration skills; experience managing digital marketing in a highly-matrixed, multi-channel retailer a strong plus Strong Microsoft Office skills, especially Excel, PowerPoint, and Word Self-starter and able to solve medium to complex problems Physical Requirements: The physical demands described here are representative of those that are required by an associate to successfully perform the essential functions of this job. Ability to work on computer and mobile phone for multiple hours; with frequent interruptions. Other Considerations: Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the associate for this job.