Director, Digital Marketing Planning & Performance

To drive our success we are creating a new brand “quarterback” position to optimize our digital marketing activations working across the Stuart Weitzman marketing team and the newly formed Tapestry Digital Marketing Center of Expertise. The Director, Digital Marketing Planning & Performance leads the execution and effectiveness of the brand’s digital marketing activities with a focus on customer acquisition and retention. Translates Stuart Weitzman’s full funnel media plan to optimize channel, traffic and conversion tactics based on brand, customer, channel and campaign strategies Leads daily marketing cross functional scrum and related stand-up activity to identify and prioritize learning agenda Coordinates efforts of Digital COE channel specialist teams in efforts to optimize in channel efficiency within the context of the full funnel plan and corresponding audience and journey strategies Provides input on the full funnel integrated planning and execution for the brand by partnering with Stuart Weitzman marketing partners, the company’s digital agency of record, and Tapestry’s Digital COE – taking into account financial, marketing, customer, and brand strategies for both online and stores Works with Stuart Weitzman and Digital COE teams to optimize landing page experiences and customer journeys to drive improved campaign efficiency Partners with brand on Learning Agenda and develops and executes day in and day out test and learn plan to continuously improve and optimize media investments. Key evangelist of test and learn approaches and mentality Partnership oriented with ability to lead through influence versus direct mandate Stays current on evolving media trends, technology, and opportunities and works with partners and stakeholders to bring new activities to life Brings a holistic perspective to ensure all aspects of the customer journey are optimized Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.