FunctionalResponsibilities Responsible for setting strategies for profitable ecommerce growth across digital business consistent with the brand’s Omni-channel initiatives. Responsible for optimizing site experience to drive conversion, including merchandising experience, site taxonomy, site testing, and site search leveraging 3rdparty providers such as Certona, Endeca, etc. Provides brand partners (merchandising, planning, product, marketing, etc) with key insights from website leveraging site/web analytics. Participates in all relevant PLC meetings and provide growth strategies for ecommerce in activities such as SVL and oversight in Final Buy for ecommerce exclusive business. Online execution of brand initiatives.
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