Director, Demand Capture Media Omni

A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. We are looking for an individual with a passion for growth. Oversee the following paid marketing channels: Paid Social, Programmatic Display, SEM & SEO, Affiliate across Coach full price and Coach outlet business channels Be a hands-on owner of these channels who deep dives on performance in partnership with Tapestry COE (Center of Excellence) channel leads with an eye on omni brand goals and strategy Develop media plans for demand capture initiatives including both ongoing and seasonal campaigns in partnership with an external agency & Tapestry COE Oversee strategic testing roadmap Develop best in class acquisition strategies, tactics and reporting for the brand Serve as a main point of contact as it relates to performance of your channels and its impact on revenue and key kpis of the business Evolve media strategy to meet both commercial and brand goals with an omni-channel mindset You will be responsible for… Planning and Budgeting Develop budgets by initiative (demand gen and demand capture), by channel, by platform Responsible for forecasting channel level performance for the brand and channels Responsible for adherence to budget & invoicing for demand capture initiative Support on 360 marketing activations with a demand capture objective Performance and Optimizations Analyze data and reporting to provide insights and action on recommendations to drive optimization of paid marketing channels Adopt a test & learn approach, identifying testing opportunities with an eye for growth & KPI improvement Optimize campaigns based on key strategic goals, leveraging insights to drive results Partner with both ecommerce and store cross-functional partners to determine best customer communication strategy Evolve Capabilities Works with team leaders to develop continuous improvement roadmaps Work with marketing analytics, coe analytics and agency to evolve reporting & insights Identify and launching new paid marketing channels to drive overall sales growth Stay up-to-date on industry trends, best practice, social and digital offerings and opportunities to advise on innovative, performance acceleration and first to market opportunities The successful individual will possess... Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty. If you require reasonable accommodation to complete the application process, please contact Tapestry People Services at 1-855-566-9264 or [email protected] Visit Coach at www.coach.com.