Since its launch in 1993 with a collection of six essential handbags, Kate Spade New York has always stood for optimistic femininity. Kate Spade New York is part of the Tapestry portfolio – a global house of brands powered by optimism, innovation, and inclusivity. In partnership with Sr Director, Brand Marketing, develop customer-centric content strategies and concept briefs for the creation and continual improvement of social content and digital assets to achieve our business objectives, drive key product ideas, support marketing/promotions, increase social relevance and build brand heat. Collaborate with cross-functional digital leaders to ensure that social content, ecommerce and email and is as cohesive as possible in terms of cross channel messaging. Develop a customer-centric organic content strategy across platform (i.e., Instagram, WeChat, etc.)
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