Director, Brand Marketing, Active (San Francisco)

Join to apply for the Director, Brand Marketing, Active role at BoF Careers 1 week ago Be among the first 25 applicants Join to apply for the Director, Brand Marketing, Active role at BoF Careers Get AI-powered advice on this job and more exclusive features. Our teams make style accessible to everyone, creating high-quality, must-have fashion essentials for the whole family, with love, season after season.We opened our first store in 1994 in San Francisco and have been on a roll ever since. Reporting to the VP of Brand Management, you will be responsible for defining and executing brand strategies that drive engagement, cultural relevance, and business impact across the active category. This role requires a deep understanding of family-centric consumer behavior, seasonal storytelling, and multi-channel marketing to ensure our brand resonates with our core customer.What You'll DoBrand Strategy & Positioning: Lead the development of brand positioning, seasonal strategies, and campaign narratives tailored to active customer segments. Social & Content Strategy: Partner with Social and Influencer team to drive culturally relevant and trend-forward storytelling, ensuring our brand is engaging and inspiring for our Active shopper.