DIRECT MAIL MARKETING MANAGER

The Manager, Direct Mail will drive the strategy, execution, and optimization of Carters direct mail program. You will be responsible for the day-to-day marketing planning and operations to identify opportunities to acquire, retain, and reactivate customers via the direct mail channel. Direct Mail Channel Management Responsible for managing the strategy, planning, execution and analyzing of performance for the direct mail channel for Carters portfolio of brands, with the goal to drive incremental revenue. Proven success developing and executing multiple simultaneous tests across customer groups, brands, and campaigns to provide statistically significant, actionable results Strong understanding of audience development by leveraging a CRM database and audience lists to drive new customer acquisition, maintain customer retention and, reactivate lapsed customers Demonstrated success in measuring results, setting and surpass KPI targets Analytical and strategic marketing skills Demonstrated ability to prioritize and strategize based on companys goals Experience in direct marketing channels, specifically direct mail. Experience in CRM ord / or email a plus.