DIGITAL TESTING & OPTIMIZATION ANALYST

The Digital Testing & Optimization (DTO) team serves as the primary source for digital A/B testing and insights. Identify test opportunities, develop strategy and lead test design. Translate A/B test data & results into actionable insights and business recommendations. Work on identification of key business questions, develop hypotheses, plan A/B test strategy, execute and measure results Leverage analytics, promotional & advertising strategy, LY business results and competitive insights to explain business performance to cross-functional leaders and provide recommendations from A/B test results Identify customer behaviors and insights that can be leveraged for future targeting & personalization and to inform business decisions Become an advocate for testing & optimization across the organization Become a subject matter expert in digital analytics, testing & optimization Conduct regular competitive research to gather additional test ideas Co-manage the test request database and proactively respond to new requests Attend meetings with business partners to discuss potential ideas and follow ups to analysis Participate in open lab forum to help answer digital analytics & testing questions from cross-functional partners Support ongoing associate training and development of digital analytics & testing tools Monitor and report on industry best practices, bringing key learnings to Kohl’s