The Digital Sales Manager will be responsible for new features and functionality as well as third-party integrations and management. Company Overview Founded in 1989, AW Chang Corporation is a vertical manufacturer for men’s apparel and accessories with offices around the world. Currently, we have 10+ brands in our portfolio and 6 e-commerce websites, including wrkny.com, brookylnbrigade.us, and conxstruct.com. Our retail partners include Nordstrom, Macy’s, Stitch Fix, Men’s Wearhouse, and many more. Responsibilities: Manage key drivers for digital sales via all our brands’ websites and Amazon Develop and own promotional calendar to meet sales plan Co-facilitate brand & marketing strategy to maximize traffic and conversion Own the visual merchandising strategy for each site Oversee customer journey from website navigation through checkout and delivery Define and analyze website KPIs and implement site optimizations in the form of A/B tests, new features & functionality Work cross-functionally to support new product launches, marketing campaigns, brand initiatives, etc.
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