DIGITAL PROMOTIONS MANAGER

Overview Primary Purpose: Develop and manage promotional strategy/execution for .com (Aero, Lucky, Nautica, and Brooks Brothers) This role will coordinate with internal/external resources in analytics, digital marketing, merchandising, buying and planning to achieve US eCommerce business plan objectives for Revenue & Gross Profit.It is exciting to mention this is a new and growing team at Sparc. This open position provides the opportunity to help drive the Responsibilities Day to day management of promotional activities such as promo planning, forecast, performance tracking, profitability, assortment, and briefs Build and optimize marketing landing pages, promo content strategies and determine content placements across site(s) Develop and maintain the promotional calendar including all digital marketing channel support Build solid partnerships with cross-functional teams across eCommerce, Product, Wholesale, Analytics, and Finance teams to develop/achieve plans that have clear impacts on sales and profitability Effectively communicate critical trends, key insights, and recommendations as it pertains to promotional strategies; present data analysis/scenario planning materials to leadership Partnering with Store Operations on coordinating promotions Partner with customer acquisition team to maximize consumer engagement Conduct research and analysis and track competitors promotional behaviors Lead seasonal and holiday strategy and planning Qualifications 3-5 years relevant work experience in eCommerce, promotions strategy and DTC GrowthPromotional marketing experience in a direct-to-consumer environmentA clear understanding of business levers which impact eCommerce commercial success, conversion rate, traffic, average order value and how to positively impact each of theseHands-on experience with Salesforce platformStrong communication (both written and verbal)Ability to work in a fast-paced, deadline-driven environmentProactive attitude and attention to detailAbility to work collaboratively with a diverse group of cross-functional partnersProven track record of success in managing multiple projects/multiple presentation deadlines at one time