Digital Merchandising Strategist

Design Your Future at PVH Digital & Merchandising Strategist Objective: Bridge the gap between the Ck.com business and marketing functions to create an elevated customer experience. Provide support to streamline communication between cross-functional groups to ensure all business goals and objectives, including merchandising, site promotions, marketing efforts and KPI’s, create a consistent customer journey. Support execution of key moments on-site and through email, media and social channels related to product launches, content launches and business priorities Review and approve all email, digital and social media marketing inclusive of linking strategy, content alignment and messaging Partner closely with UX team to ensure that marketing calendar is aligned with site content calendar & social media calendar Maintain digital promotional calendar inclusive of daily traffic plans along with all KPIs for business Oversee digital partnership tracking documents, ensuring timely updates and accurate read-outs, inclusive of both buying & marketing files Conduct industry research, competitive landscape information, identify new tools and current digital trends Assist in execution of strategic and tactical business plans with key cross-functional teams to ensure all relevant organizational goals and implications are factored into digital marketing and e-Commerce projects Manage merchandising, filters and search for all shops and PLPs for ck.com tied to digital strategy. Provide weekly analysis and communications around null search terms and other user pain points. Work closely with UX and marketing on site content updates and marketing PDP support Managing team site scrub cadence to support site & seasonal updates Support filter strategies and research competitors to keep the site current and reflective of seasonal selection Assist in Canada site streamlining and publishing/merchandising cadence.