Our values are a shared responsibility embodied in every position and are intended to be woven into all that we do; how we approach our work and how we interact with one another. • We are authentic• We thrive in connection• We trust each other• We innovate through creativity• We are committed to the health of the whole• We are united by purpose Position Summary: The EILEEN FISHER Direct to Consumer channel is the greatest expression of our brand vision. The Senior Manager of Digital Merchandising is responsible for bringing the brand to life through product storytelling online. The role will balance the art and science of merchandising compelling product, values, fabric, shape and how to wear stories. • Responsible for collaborating to create stories told online and in email including collection shops, fabric and shape features, and partnering on product selection.• Create and maintain all site merchandising documents, including homepage, collection shops, content blocks and email plans• Partner with Design Concept and internal creative teams to refine DTC stories and ultimately present them, kicking off seasonal creative work.• Set the strategy and oversee all site merchandising, guiding the Digital Site Merchandisers to organize products in a way that tells a clear story and is easily shoppable for the customer.• Regularly study the website for potential merchandising improvements in real time and use learnings to react to successes and challenges for next season.• Work with the Digital Analyst and Digital Site Merchandisers to identify a set of reports that will provide key insights needed on a regular basis.• Contribute to monthly Digital meetings, providing insight into web analytics and suggesting actions to improve engagement and conversion.• Review product inventory levels to ensure online storytelling is supported, reacting when necessary to adjust site merchandising and email plans.• Partner with PR, Marketing and Social Media teams as needed on product recommendations and approval.• Review Store Leader feedback, Customer Service reports and Customer Reviews to gain insight into customer needs and stories that resonate.
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