The Maria Tash brand is based in New York with worldwide headquarters and its flagship store that opened in 2004. It wasn’t until 2016 that the Tash expanded internationally with the opening of a shop at Liberty of London. Following this, the brand has continued to open piercing and jewelry destinations in Dublin (Brown Thomas), Harrods of London, and most recently the world’s very first piercing destination in the Middle East at the Dubai Mall. With a cult following of celebrities including Rihanna, Zoe Kravitz, Julianne Moore, Jennifer Lawrence and Charlize Theron to name just a few, the brand is the leading destination for influencers, industry insiders and tastemakers around the world. Responsibilities Develop, refine and execute seasonal digital marketing strategies across paid channels, including but not limited to: SEO, Paid Search, Facebook, Instagram, Pinterest YouTube, and Display advertising Identify audiences and targeting for each channel and ensure plans are aligned with our overarching marketing strategy Set budgets across all performance channels and forecast the business contribution of each Adopt a test & learn approach, identifying testing opportunities with an eye for growth Establish comprehensive reporting and dashboards of all digital marketing channels to track KPI performance and communicate analysis on a weekly, monthly & seasonal basis Create workflows and strategies to scale Develop creative briefs and partner with in-house creative teams to ensure assets are created on time and continually evolve to meet needs Partner with e-commerce partners to strategize on linking and conversion strategies Assess opportunities to bring on outside agencies and conduct RFPs when needed Stay up-to-date on industry trends, best practice, social and digital offerings and opportunities to advise on innovative and first to market opportunities
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