DIGITAL MARKETING COORDINATOR

Job Summary: The Marketing Coordinator will be responsible for the execution, maintenance, and assistance in day-to-day management, execution and reporting of various digital marketing channels. This position will also be responsible for managing digital assets, site updates, promotional alignment across all digital channels, cross functional collaboration and work closely with agency/vendor partners. The position will report to the Digital Marketing Manager. Responsibilities: Key Accountabilities: Produce quality work and fulfill on all tasks and projects in a timely manner Support execution and management across digital channels: Affiliate, Paid Social and/or Display with potential to support SEM and SEO Ensure all marketing efforts serve to achieve immediate and long-term business goals Ability to communicate campaign objectives, timelines, and deliverables to agency/vendor partners, while providing instructions for use or promotion Ability to develop and manage channel reporting Ability to dive into channel accounts and work with agency partners to find efficiencies and/or growth Work closely with agency/vendor partners to ensure best practices and develop roadmaps for implementing new products and technologies Act as a liaison between IT and vendor partners to ensure accurate performance of on-site tracking pixels Ability to collaborate and work with analytics team on ongoing reporting needs that support our digital channels’ performance tracking Act as a cross functional liaison and ensure latest promotional updates and assets are received and clearly communicated to external partners Collaborate with the digital team as well as marketing, creative, merchants, operations, IT, legal, and other internal key stakeholders to develop and implement tactics and support online and in-store marketing activities Lead PO creation and billing etc. in collaboration with the finance team Education and Experience: Bachelor’s degree in marketing or related field Minimum of 1-3 years marketing, retail or agency experience in consumer products preferred Minimum of 1 year of experience related to the following digital channels: Paid Search, Search Engine Optimization (SEO), Affiliate, Paid Social and/or Display Skills and Behaviors: Attention to detail, organization and is able to showcase accountability in day-to-day responsibilities Demonstrated ability to work as part of a cross-functional team and willingness to take on responsibilities outside primary job description when necessary Demonstrated ability to work with external agencies and manage day-to-day interactions Knowledge and understanding of the digital media landscape, relating to retail and/or an industry similar Proficient in Microsoft Excel, PowerPoint, and Word Preferred experience in Analytics (i.e. Google Analytics, Adobe/Omniture, Adwords, etc) Meticulous organization, self-motivated with a flexible approach to the work required Excellent writing, speaking, and presentation skills Ability to multi-task in a fast-paced environment, teamwork and relationship building Ability to work towards multiple deadlines with shifting priorities Ability to work independently and as part of a team